This Cookie Policy was last updated on 21 October 2026 and applies to citizens and legal permanent residents of the United Kingdom.
1. Introduction
Our website, https://dcmautocentres.co.uk (hereinafter: "the website") uses cookies and other related technologies (for convenience all technologies are referred to as "cookies"). Cookies are also placed by third parties we have engaged. In the document below we inform you about the use of cookies on our website.
2. What are cookies?
A cookie is a small simple file that is sent along with pages of this website and stored by your browser on the hard drive of your computer or another device. The information stored therein may be returned to our servers or to the servers of the relevant third parties during a subsequent visit.
3. What are scripts?
A script is a piece of program code that is used to make our website function properly and interactively. This code is executed on our server or on your device.
4. What is a web beacon?
A web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website. In order to do this, various data about you is stored using web beacons.
5. Cookies
5.1 Technical or functional cookies
Some cookies ensure that certain parts of the website work properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. This way, you do not need to repeatedly enter the same information when visiting our website and, for example, the items remain in your shopping cart until you have paid. We may place these cookies without your consent.
These are set by us, never shared, and cover only the things the website cannot do without:
- Your cookie choice, so we do not ask again on every page.
- Your booking in progress — the branch you chose, the tyres in your basket, the registration you looked up and any discount code — so you do not lose it by moving between pages or coming back later.
- Signing in to your account. If you sign in, a secure cookie keeps you signed in for up to two hours. It cannot be read by scripts in your browser.
5.2 Statistics cookies
We use statistics cookies to optimize the website experience for our users. With these statistics cookies we get insights in the usage of our website. We ask your permission to place statistics cookies.
We use Google Analytics 4, loaded through Google Tag Manager, to count visits and see which pages and adverts lead to bookings. We also record how you first arrived — the search, advert or link that brought you here — so we can tell which marketing is worth doing.
5.3 Marketing/Tracking cookies
Marketing/Tracking cookies are cookies or any other form of local storage, used to create user profiles to display advertising or to track the user on this website or across several websites for similar marketing purposes.
We use Google Ads to measure which adverts lead to bookings and enquiries. We ask your permission before any advertising cookie is set. If you decline, our adverts still run; we simply cannot tell which of them worked.
5.4 Embedded and third-party content
Some pages include content served by other companies. These place cookies only when the content loads:
- Stripe, if you pay for a booking online. Stripe handles the card details; we never see or store your card number.
- YouTube, on pages with a video. Nothing is requested from YouTube until you press Play, and we use its no-cookie player.
- Google Maps, where a branch page shows a map.
We link to our social media pages, but we do not embed social media content, so visiting our website does not place cookies for those networks.
6. Your choice, and changing your mind
When you first visit, we ask before setting anything beyond the essentials, and we set nothing for statistics or marketing until you choose. You can choose:
- Accept all Statistics and marketing.
- Analytics only Statistics, no marketing.
- Essential only Nothing but the cookies in 5.1.
Your choice is remembered in your browser. You can change it at any time using the button in section 1, or by clearing the cookies and site data for this website in your browser settings.
7. Where your information goes
Google LLC is based in the United States, and information collected by Google Analytics and Google Ads may be processed there under the UK's approved transfer arrangements. Stripe processes payment details as its own controller. You can read more about your rights, how long we keep information and how to contact us in our Privacy Policy.
Further information about cookies and your rights is available from the Information Commissioner's Office at https://ico.org.uk/for-the-public/online/cookies.